The marketing assessment
The leadership team wants to know if marketing is working. If the answer is a slide of impressions and MQLs, there is a problem you have not located yet. This assessment tells you which one.
12 questions · 3 minutes · results on screen
The five checkpoints
01
Can buyers find you and understand what you do?
02
Once buyers find you, do they stay long enough to raise their hand?
03
Is marketing generating real sales conversations, or just activity?
04
Does marketing’s work show up in closed deals?
05
Can you prove what’s working when leadership pushes back?
A score for each of the five stages, from awareness through revenue
The one gap that will do the most for your pipeline once it's fixed
A straightforward explanation of what each score means for your team