Method Q workshop
A working session with the people who set your strategy and the people who hear from customers every day. We put everyone’s assumptions about your buyers, your position, and your numbers on the table, including where they don’t match. Two to three weeks later, the readout gives you the answers, and the plan we build your marketing on.
What happens in the workshop
Each workshop has its own agenda. On the strategy call, we’ll help you choose the one that fits.
Immersion workshop · 3 hours
This workshop works best with six to nine people who bring different perspectives, ideally from leadership, sales, product, and customer-facing teams.
01
Everyone shares whether they walked in excited, worried, confused, or a believer. It shows us where the team stands before the work starts.
02
Name what you sell and rank each line of business for marketing priority.
03
Map one buyer from first hearing your name to referring you, and find the stage where more effort would move revenue.
04
Score your story on four questions: what you pay attention to, what makes you interesting, where your credibility comes from, and how easy it is to say yes.
05
Define what you sell, price it, and work backward from your revenue target to the pipeline it takes to hit it.
06
We score every channel as missing, partial, or performing. The gaps show us where the plan starts.
07
Choose the type of campaign that fits your priorities and draft the brief.
Messaging workshop · 3 hours
This workshop works best with six to nine people who bring different perspectives, ideally from leadership, sales, product, and customer-facing teams.
01
Everyone shares whether they walked in excited, worried, confused, or a believer. It shows us where the team stands before the work starts.
02
Who you serve, who you don’t, and what you’re really competing against.
03
What changes for a customer after they choose you. The outcome they pay for, not the service you deliver.
04
What you believe, what makes you distinctly interesting, why buyers trust you, and how you make it safe to choose you.
05
Define what you sell, price it, and work backward from your revenue target to the pipeline it takes to hit it.
06
We score every channel as missing, partial, or performing. The gaps show us where the plan starts.
Executive Brand workshop · 2 hours
This workshop works best with three to five people who bring different perspectives, ideally from leadership and customer-facing teams.
01
Everyone shares whether they walked in excited, worried, confused, or a believer. It shows us where the team stands before the work starts.
02
Place your leader on the map, from approachable founder to recognized authority, using leaders your buyers already know.
03
The events, communities, organizations, and people your leader is seen with.
04
Start with what your leader genuinely cares about, then find who is already doing that work and how to show up alongside them.
05
Check that every place your leader shows up puts them in front of the people who make the buying decision.
06
Executive social, thought leadership, search, PR and speaking, and quarterly reporting tied back to pipeline.
What you walk away with
Two to three weeks after the workshop, we present the readout: what we heard, what we recommend, and the work we would do to deliver it.
The readout
Immersion workshop
Your customer journey scored at each stage, from awareness to action, and where it breaks down.
The one promise to lead with, and the moments when buyers start looking for a company like yours.
The campaign we recommend, the hypothesis behind it, the roadmap, and how we will measure it.
The readout
Messaging workshop
Your buyer personas, the objections each one raises, and the moments that create an opening.
What you believe, what makes you distinctly interesting, why buyers trust you, and how you make it safe to choose you, written into your brand story.
How your positioning shows up in your website, campaigns, and channels, and which to build first.
The readout
Executive Brand workshop
Where your leader sits, the audiences they speak to, and the content pillars that tie each one to a buyer.
The events, speaking slots, awards, and publications worth their time over the next twelve months, with deadlines
A rewritten profile, a posting plan, and the first month of post topics.