The Taylor Swift Effect: How Strong Branding Drives Demand
Ever wonder why you’ll wait in line for a $7 Starbucks when there’s perfectly good coffee at the gas station next door for $2? That’s brand power in action. According to Edelman’s Trust Barometer, 82% of consumers say that trust in the parent company matters when they’re making buying decisions. Trust, recognition, and relevance are the […]
How to Improve Brand Visibility in the Age of AI
So many brands are grappling with the same concern right now: how to stand out in the age of AI. Between going straight to an AI platform and reading the AI-powered results in traditional search engines, many people have made AI their go-to source for information and recommendations. This transition has led to every business […]
Multi-brand Marketing Strategy: Secrets to Success
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look at many major brands, you would scratch your head at […]
How to Create a Brand Content Marketing Plan for 2025
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan – to make sure it’s up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. And with 2025 just around the corner, it’s time to start planning so you’re ready to go come January 1st.
The Comprehensive Checklist for Corporate Rebranding
Method Q understands there’s a lot of work that goes into changing a company name and brand.