by Natalie Hogg | Jan 6, 2025 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As we close out the year, the AFP and EuroFinance conferences brought together treasury and finance leaders to address today’s most pressing industry challenges. From working capital and payments to security and the economy, both events shed light on the priorities...
by Natalie Hogg | Jan 6, 2025 | Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
In today’s fast-paced business landscape, a well-defined marketing strategy is crucial for driving growth, generating leads and nurturing client relationships. No matter what industry you’re in, you need to evaluate whether your current strategy aligns with...
by Natalie Hogg | Jun 1, 2024 | Thought Leadership
While there are a myriad of exciting reasons business owners decide to sell—retirement, pursuit of other ventures—the transition process can be tedious and not even end up working out. According to multiple studies, 50-90% of mergers and acquisitions (M&A) fail....
by Natalie Hogg | Feb 9, 2024 | Digital Marketing & Marketing Automation
The marketing landscape is forever changing. As the world leans more into technology, the industry is increasingly pressuring CMOs to pivot to a digital-first mindset. In order to seek a competitive advantage, they’ll turn their team’s attention to...
by Natalie Hogg | May 15, 2023 | Digital Marketing & Marketing Automation
It’s been three years since the pandemic broke out. You get cocky and think we’re back to normal. Then, a new challenge presents itself to shake your ego to its core. Inflation hits. We’re forced to cut costs and streamline operations. Now as we move further into...
