by Natalie Hogg | Mar 5, 2026 | Marketing Strategies
Key Takeaways Every incremental marketing hire permanently increases your cost base and directly compresses EBITDA. Demand generation systems create leverage by scaling revenue without adding fixed operating expenses. These systems can compound because the work...
by Natalie Hogg | Jan 10, 2026 | Marketing Strategies
The marketing industry is moving from an era of exploration to one of strict accountability. In 2026, CMOs are expected to show what is working, what is not, and how marketing choices move the numbers that matter. According to the CMO Barometer, 68% of global CMOs...
by Natalie Hogg | Dec 22, 2025 | Marketing Strategies
Key Takeaways The funnel is dead, and buyers control everything now: 61% of B2B buyers prefer completing their research without sales contact. They’re making decisions in channels you can’t track, using tools you don’t control, and trusting voices...
