by Natalie Hogg | Nov 26, 2025 | SEO Growth
Key Takeaways Search is now a conversation, not a list: Users ask AI systems like ChatGPT and Perplexity for answers and never click through to sources. Wikipedia has lost 23% of its traffic (1.1 billion visits monthly) as a result. Getting cited is the new ranking:...
by Natalie Hogg | Oct 31, 2025 | Marketing Strategies
Key Takeaways: Branding is more than aesthetics; it is the foundation of your demand generation engine, building the trust and recognition necessary to attract and retain customers. Authenticity is non-negotiable. In 2025, audiences crave genuine connection. Your...
by Natalie Hogg | Oct 21, 2025 | Branding and Design
Key Takeaways: Branding is more than aesthetics; it is the foundation of your demand generation engine, building the trust and recognition necessary to attract and retain customers. Authenticity is non-negotiable. In 2025, audiences crave genuine connection. Your...
by Natalie Hogg | Feb 28, 2025 | Marketing Strategies
In times of economic uncertainty, the knee-jerk reaction for many businesses is to slash budgets, and marketing is often the first to go. But history has proven that companies that double down on their brand, customer engagement and market presence during these...
by Natalie Hogg | Jan 30, 2025 | Marketing Strategies
Wherever you are in your business life cycle, you probably need more strategic public relations (PR). PR campaigns help businesses build your reputation, recruit talent and validate your brand to investors. For organizations looking for funding, showing that your...
