Your AI Content Investment Is Missing the Part That Makes It Work
According to the CMI Content and Marketing Trends, 95% of B2B marketers now use AI-powered tools in their content workflows. That number sure sounds like the industry has figured out where AI fits, but then again, only 39% of those teams report that AI has actually improved their content performance. So what we have now is early universal […]
How to Build Content Credibility When AI Has Flooded Every Channel
Something changed in the last year or so. Your audience has developed an instinct for when content isn’t worth their attention, and they’re using it. The tells are subtle but consistent: generic framing, safe conclusions, insights that could apply to anyone. Readers may not always know they’re seeing AI output, but they’ve learned to filter […]
Types of Content Marketing: Which Should You Choose?
With the daily use of the Internet these days, it has become not just a place for entertainment, but also a place for businesses to reach their customers. Businesses used to have to rely on TV and print ads, but the Internet has changed the game. It has disrupted the way customers research products and make purchasing decisions. And this continues to change as new technologies and apps emerge.
How to Create a Content Marketing Strategy: A Step-by-step Guide
As digital marketing has evolved over the past few years, content marketing has become a key driver of success. The right content marketing strategy increases customer engagement and brand awareness.
How to Create a Brand Content Marketing Plan for 2025
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan – to make sure it’s up-to-date, innovative, and engaging for your customers, no matter when or how they intend to buy. And with 2025 just around the corner, it’s time to start planning so you’re ready to go come January 1st.
Is Content Marketing a Waste of Time?
Is blogging completely pointless? You may be asking: “How is a content marketing expert even asking these questions?”
Top 5 Digital Marketing and Content Trends in 2023
It’s 2023 and time to stay up to date on the top digital marketing and content trends. I wasn’t going to start this blog by saying the clichéd term “content is king,” but it’s a well-known marketing hymn for a reason – right?