by Natalie Hogg | Feb 28, 2025 | Branding and Design, Marketing Strategies
In times of economic uncertainty, the knee-jerk reaction for many businesses is to slash budgets, and marketing is often the first to go. But history has proven that companies that double down on their brand, customer engagement and market presence during these...
by Natalie Hogg | Jan 30, 2025 | Branding and Design
Wherever you are in your business life cycle, you probably need more strategic public relations (PR). PR campaigns help businesses build your reputation, recruit talent and validate your brand to investors. For organizations looking for funding, showing that your...
by Liz-Farquhar | Jan 6, 2025 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
As we gear up for 2025, it’s time to take a closer look at marketing and advertising strategies that will accelerate growth for marketing and sales next year. You might be asking yourself, “Why should I pay attention to these trends?” Well, the reality is that the...
by Liz-Farquhar | Jan 6, 2025 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look...
by Natalie Hogg | Sep 12, 2024 | Branding and Design, Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As digital marketing has evolved over the past few years, content marketing has become a key driver of success. The right content marketing strategy increases customer engagement and brand awareness. Today we’re continuing our three-part content marketing series with...
by Natalie Hogg | Sep 9, 2024 | Branding and Design, Content Marketing, Marketing Strategies, Thought Leadership
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan – to make sure it’s up-to-date, innovative, and engaging for your customers, no matter...
