by Liz-Farquhar | Jan 6, 2025 | Branding and Design, Marketing Strategies, Sales and Marketing Alignment, Thought Leadership
Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers and acquisitions. If you look...
by Natalie Hogg | Oct 4, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies
Dreamforce 2024, Salesforce’s flagship event, once again proved why it’s one of the most anticipated conferences in the business and tech world. With over 45,000 attendees from 140 countries gathering in person in San Francisco and millions more tuning in via...
by Natalie Hogg | Oct 4, 2024 | Digital Marketing & Marketing Automation, Marketing Strategies, Sales and Marketing Alignment
As a HubSpot partner agency, we’re always excited to see how HubSpot continues to innovate and provide the tools that help our clients—and future clients—grow and succeed. At INBOUND 2024, HubSpot took things to the next level, unveiling a host of new AI-powered...
by Method Q | Sep 25, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
You can’t throw a rock these days without hitting someone talking about artificial intelligence. It’s everywhere. And businesses are starting to catch on like toddlers with iPads. AI isn’t just “nice to have” anymore; it’s a game-changer. According to...
by Natalie Hogg | Sep 13, 2024 | Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
With the daily use of the Internet these days, it has become not just a place for entertainment, but also a place for businesses to reach their customers. Businesses used to have to rely on TV and print ads, but the Internet has changed the game. It has disrupted the...
by Natalie Hogg | Sep 12, 2024 | Branding and Design, Content Marketing, Digital Marketing & Marketing Automation, Marketing Strategies, Thought Leadership
As digital marketing has evolved over the past few years, content marketing has become a key driver of success. The right content marketing strategy increases customer engagement and brand awareness. Today we’re continuing our three-part content marketing series with...
