by Natalie Hogg | Jul 23, 2024 | Thought Leadership
How did a single software update cause a global internet outage, throwing businesses worldwide into chaos on July 19? In the aftermath of disruptions like the Crowdstrike incident, marketing emerges as a pivotal guide through turbulent waters. The incident vividly...
by Natalie Hogg | Jun 1, 2024 | Thought Leadership
While there are a myriad of exciting reasons business owners decide to sell—retirement, pursuit of other ventures—the transition process can be tedious and not even end up working out. According to multiple studies, 50-90% of mergers and acquisitions (M&A) fail....
by Natalie Hogg | Feb 9, 2024 | Digital Marketing & Marketing Automation
The marketing landscape is forever changing. As the world leans more into technology, the industry is increasingly pressuring CMOs to pivot to a digital-first mindset. In order to seek a competitive advantage, they’ll turn their team’s attention to...
by Natalie Hogg | May 15, 2023 | Digital Marketing & Marketing Automation
It’s been three years since the pandemic broke out. You get cocky and think we’re back to normal. Then, a new challenge presents itself to shake your ego to its core. Inflation hits. We’re forced to cut costs and streamline operations. Now as we move further into...
by Natalie Hogg | Apr 13, 2023 | Marketing Strategies
A Look at Bain & Company’s Global Private Equity Report 2023: How To Take Advantage of Investment Opportunities This Year One quarter into 2023, and we’re still cursing the ripple effect of inflation that monopolized the conversation in 2022. February 2023...
