by Natalie Hogg | Oct 21, 2025 | Branding and Design, Marketing Strategies
Key Takeaways: Branding is more than aesthetics; it is the foundation of your demand generation engine, building the trust and recognition necessary to attract and retain customers. Authenticity is non-negotiable. In 2025, audiences crave genuine connection. Your...
by Natalie Hogg | Feb 28, 2025 | Branding and Design, Marketing Strategies
In times of economic uncertainty, the knee-jerk reaction for many businesses is to slash budgets, and marketing is often the first to go. But history has proven that companies that double down on their brand, customer engagement and market presence during these...